Web and Graphic Designer (600 required hours)
Web and Graphic Design is one of the fastest-growing and highest-paying careers in the creative field today. The Web and Graphic Design program at Davis Tech employs both creative and technical skills while designing websites, creating custom graphics, writing code, and developing dynamic marketing campaigns. By combining classroom experience with real-world projects, this program is for students seeking careers in web development, graphic design, and digital marketing. To prepare students to compete in the high-tech industry, students learn to both write code for websites (HTML, CSS, Javascript, PHP) as well as utilize the industry-standard Adobe Creative Suite: Photoshop, Illustrator, InDesign, Premiere Pro, and After Effects Successful completion of this certificate program provides students with entry-level skills for employment in the incredibly diverse web development, graphic design, and digital marketing industry.
Introduction to Digital Marketing explores how Web & Graphic Design is utilized in the real world. From product marketing and political campaigns to education and entertainment, students will experience how storytelling through digital marketing empowers all effective online communication. Upon completion of this course, students will have evaluated and elevated their online presence through the creation of professional emails, cover letters, resumes, portfolios, and social media accounts.
Students in this course will learn Adobe Photoshop CC. Students will learn the fundamental features of Photoshop for image editing and graphic design. Students will also learn more advanced skills such as enhancing and repairing photos, applying filters and patterns, creating color channels and actions, working with tools for web and 3D modeling.
Digital Illustration with Adobe Illustrator CC introduces the industry-standard computer illustration application Adobe Illustrator CC. During this course, you will use this application for print, multimedia, and online graphics as well as how to use the tools offered by Adobe Illustrator to achieve professional-quality results for your projects.
Students in this course will study the principles and processes of graphic design. Students will practice how to generate design concepts, apply the principles of design to the graphic design formats and disciplines, and use the design elements to create and design for print and screen media. The goal of this course is to build a solid foundation for better graphic design and communication.
Students will use the latest HTML/CSS techniques to create custom Mobile-First Responsive Websites that will automatically scale and adjust its content and layout to fit any screen size (from a smart phone to a billboard).
Students in this course will learn to utilize the basics of PHP in order to create a maintainable website structure. Additionally, advanced CSS techniques will be explored to add both interactivity and advanced functionality to a website.
Advanced WordPress: Theme Development examines how to convert a PHP Template into a dynamic WordPress Child Theme that will be compatible with any installation of WordPress. While in this course, you will explore the entire WordPress structure and process from setting up a local MySQL database to installing WordPress, to styling and modifying a starter theme, to finally migrating the local database and installation to an internet server. You will also explore advanced CSS (with Sass/Compass Preprocessing), intermediate PHP, and foundational HTML will all be used in this course.
Advanced Designer/Developer (300 required hours)
Students in this course will develop skills using Adobe Premiere Pro CC to capture and edit audio and video, add and manipulate transitions and effects, and export in a variety of different formats for online (YouTube, Vimeo, etc.) and offline (Blu-Ray, DVD, etc.) presentation.
Students in this course will develop skills using Adobe After Effects CC for digital post-production of film, video, DVD, and web. Students will practice using 2D and 3D tools to create compositing, animation, and effects as motion-graphics professionals, visual effects artists, web designers, and film and video professionals.
Students will learn to effectively and affordably market products, ideas, and information through the use of online shopping carts, email marketing, social networking, search engine optimization, crowd funding, video marketing, and printed collateral.
Designing for the Real World explores what it is like to work in the customer-focused design industry. Throughout this course, you will develop brand identities (from concept to production) for clients in the fashion, tech, and/or restaurant industries. You will experience what it is like to work with real customers and practice responding to many of the most common customer requests. Upon completion of this course, you will have two case studies to add to your portfolio along with an intricate understanding of the difficulties that are involved in designing for real world clients.
Students in this course will learn basic JavaScript programming concepts along with the syntax and techniques needed to build and modify simple web applications. Students will also learn to utilize the tools necessary to troubleshoot and debug JavaScript applications. Students will practice and build dynamically functioning applications using JavaScript.
Students in this course will learn advanced JavaScript programming concepts along with the syntax and techniques needed to build and modify web applications. Students will practice and build dynamically functioning applications using modern JavaScript techniques. Students will also be introduced to JQuery and learn about its relation to JavaScript.
Advanced JavaScript Frameworks introduces the most popular javascript libraries that are used in Front-End Web Development. During this course, you will explore the capabilities of these frameworks and learn how to install, configure, and implement their most common design patterns. Upon completion of this course, you will be prepared to create dynamic web applications full of advanced functionality.
Digital Publishing with Adobe InDesign CC examines the basic features of Adobe InDesign CC – working with tools and palettes to work to place graphics as well as text. Throughout this course, you will explore how to set up new documents with master pages, work with colors and gradients, import and link graphics, draw with vectors, adjust typography, edit text, create tables, work with XML, export to PDF, and color management. Additionally, you will be introduced to transparencies, blending modes, feathered edges, and drop shadows.
Visual Design Solutions explores the core principles and processes of visual design with the emphasis on the content clarity and clear communication. Throughout this course, you will study design theory, branding concepts, and visual identity. With the design elements you will create posters, book covers, advertisements, logos, interactive and motion graphics, brochures, and package design. You will also gain proficiency in visual design and capability to solve visual design challenges.
Typography introduces the history and principles of using type and words as design elements. Throughout this course, you will study the history of letter forms and fonts as well as various techniques for printing documents.
The Web and Graphic Design externship experience helps you transition from a student into a professional role by allowing you to demonstrate the knowledge, skills, and professional attributes learned in the program while working in a professional setting. Students will gain professional exposure to the nature of new media and essential concepts of visual communication learned throughout the program.
Students in this course are guided in putting together an electronic version of their portfolio. The assignments are designed to give students additional material for their portfolio. When finished, students will create a complete marketing package to display their work on the web. Students will also gain knowledge and skills for workplace success.
Support Courses
Web and Graphic Design (0 required hours)
Students in this course will receive assistance with essential reading, math, or computer skills to supplement their program study.
Students will learn to use effective study habits and strategies for remembering information found in their textbooks and heard in-class lectures. Students will also learn to use a strategy for reading and taking notes from textbooks, taking notes in class, and learn effective strategies for taking the five types of tests most frequently given by teachers.